Retailbanking System – Market
Retail banking – being successful is being online
The banking world is on the move: financial institutions are merging to become
global players and are developing new business segments. Nonbanks and other
financial services providers are increasingly forcing their way onto the market.
In the future, e-services will determine profit and loss and drive forward the
fundamental change. Change is focused on customers. Better informed, they
expect minimum costs and round-the-clock online service. Only financial
services providers which consistently expand their e-services will be able to
retain their customers.
Retail customers no longer automatically rely on the advice of their primary bank for money transactions but are increasingly choosing what they regard as the most attractive products on the free market. After all, the Internet makes the services of many different providers freely available and prices can be compared more easily. The choice is also constantly increasing: nonbanks and other financial services providers specializing in e-business – from credit card companies to investment trusts – are competing for customers with traditional financial services providers: at increasingly favourable terms and conditions and with innovative products.
Cost-efficient and quick
It's not just prices that determine
customer loyalty, however, but also fast, efficient round-the-clock banking
facilities. Plus comprehensive, personal consulting via all sales channels
– Internet, branches and call centres. If you as a financial
services provider do not want to lose your profitable deposit business
and other services to the competition, you must make a conscious decision
to exploit the opportunities presented by new technologies. This is the
only way to bring your products to your customers competitively and cost-effectively,
and to provide your customers quickly with up-to-date, personalized information.
ELAXY – the success factor
Customized software solutions are
becoming a critical competitive factor in the financial services sector.
They are the number one requirement for profitable retail banking, from
efficient, internal company workflows to the virtual branch. ELAXY offers
you both end-to-end and customized solutions which make your individual
e-business strategy a recipe for success.
